B.C. to unveil its own digital campaign directed at an American audience
B.C. Premier David Eby plans to launch a digital advertising campaign targeting American audiences to clarify the impacts of U.S. tariffs on Canadian lumber. This initiative follows U.S. President Donald Trump's cancellation of trade talks with Canada, spurred by a controversial Ontario government ad. Eby emphasized the need to inform American consumers about rising construction costs due to these tariffs.