B.C. to unveil its own digital campaign directed at an American audience

B. C. Premier David Eby plans to unveil a digital campaign to inform American consumers about the implications of U. S. tariffs on Canadian lumber.

This initiative follows President Donald Trump's abrupt cancellation of trade negotiations with Canada, triggered by an Ontario government advertisement featuring Ronald Reagan. Eby stated that the tariffs result in higher costs for American homeowners, asserting, "We didn’t do it, so we shouldn’t wear it. " He did not provide details on when or where the ads will be shown. Ontario Premier Doug Ford paused the ad after discussions with Prime Minister Mark Carney, claiming the goal was to spark a dialogue about the economy's future. The Ford government has allocated $75 million for the ad campaign, which has aired on major U.

S. networks and will still run during the World Series. The ads were initially set to continue until January 2026. This campaign underscores the ongoing economic tensions between the U. S.

and Canada over lumber tariffs.