Stephen Curry rocks small Bay Area brand LACES courtside, sparking a hat frenzy
NBA star Stephen Curry sparked a sales frenzy for the Bay Area brand LACES after being seen wearing its hat during a game, boosting sales by 10,000%. Founded by Jeff Chu, LACES empowers college athletes through name, image, and likeness opportunities, enhancing their marketability and skills. The hat's upside-down "Bay Area" logo symbolizes the brand's mission to elevate lesser-known athletes.