City of Shoreline and Shoreline Chamber of Commerce announce creation of Shoreline World Cup committee

Shoreline, Washington, has established the Shoreline World Cup Committee to prepare for the influx of visitors during the 2026 FIFA World Cup. Co-chaired by Councilmember Betsy Robertson and Jess Brammer, the committee aims to engage local businesses and cultural organizations in community-driven initiatives. The first major event will be the Kids 'Mini' World Cup soccer tournament on July 12, 2025, featuring 5v5 matches for youth teams. Local sponsors, including prominent community members and businesses, are stepping up to support the event, which highlights diversity and accessibility. With 750,000 fans expected to visit, the region anticipates $929 million in economic activity, significantly benefiting local businesses.

The Shoreline World Cup Committee is dedicated to ensuring that the city plays an active role in shaping the World Cup experience. This unprecedented opportunity for Shoreline emphasizes the importance of community engagement in maximizing economic potential. As the World Cup approaches, the committee's initiatives will foster unity and connection among residents and visitors alike.