Abbotsford Centre renamed to Rogers Forum
The Abbotsford Centre has officially changed its name to Rogers Forum following a partnership agreement announced on November 13, 2025. Rogers Communications, which holds naming rights to Rogers Arena in Vancouver, aims to strengthen its collaboration with the Abbotsford Canucks. The venue, known as the premier location for sports and entertainment in the Fraser Valley, hosts various events including youth and adult hockey leagues, concerts, and special performances. Fans can expect new signage and an array of upcoming events in the near future. This rebranding aligns with a broader strategy by Rogers to enhance its presence in local sports broadcasting.
The Abbotsford Canucks are a key part of the local sports community, and the partnership is expected to increase fan engagement. The venue's new name reflects its importance as a community hub for sports and entertainment. This strategic move by Rogers is likely to bolster the local economy through increased event attendance and visibility.