Canucks unveil new Diwali-themed logo

The Vancouver Canucks unveiled a Diwali-themed jersey designed by Surrey artist Suki Kaur, featuring cultural symbols like a peacock, night sky, and phulkari patterns. At a price point of $750, the jersey has incited mixed reactions from fans regarding its affordability, with some feeling the cost is excessive. Kaur shared her goal of creating a design that resonates with diverse cultural backgrounds, highlighting that Diwali celebrations extend beyond Punjabi identity. This release marks the fifth year the team has offered merchandise celebrating Diwali, reflecting its commitment to inclusivity. The Canucks will host Diwali night events on November 1 in Abbotsford and November 5 at Rogers Arena in Vancouver, where fans can showcase their team spirit.

Many supporters expressed a desire for more varied and affordable merchandise options in the coming years. In addition to the jersey, the team provides other fan gear like hats and hoodies at lower price points. The introduction of the jersey signifies the growing recognition of cultural diversity in sports merchandising.