Canadian purchases of U.S. liquor dropped significantly

Canadian purchases of U. S. liquor plummeted 85% in the second quarter of 2025, resulting in sales of less than $10 million. The Distilled Spirits Council of the U. S.

describes this trend as alarming, with repercussions for American distillers. Jeff Guignard, CEO of the Wine Growers Association of BC, attributes the decline to the ongoing trade war, suggesting that Canadians are using their wallets to express dissatisfaction. He emphasizes that many Canadians are now exploring and enjoying local distilled products and wines. Despite the removal of retaliatory tariffs on U. S.

spirits on September 1, several Canadian provinces still restrict American products from their shelves. Guignard predicts that this shift could result in long-term changes in consumer preferences, as Canadians may continue to favor domestic offerings. Other major markets, including Japan and the UK, also reported decreased purchases of U. S. spirits, reflecting a broader trend.

The DSC's CEO, Chris Swonger, urges the U. S. government to lift tariffs affecting the spirits sector to mitigate these impacts.