Watch March Madness the Finnish Way a drink in hand and no pants

March Madness has officially kicked off, and The Finnish Long Drink is introducing a creative way for fans to celebrate this beloved tournament through the Finnish tradition of Kalsarikännit, or "pantsdrunk. " This cultural practice encourages individuals to enjoy drinks at home in their underwear, making it an appealing option for those looking to avoid crowded bars. To promote this unique celebration, The Finnish Long Drink is offering a six-pack of their award-winning cocktail for just one cent to fans who text their purchase receipt. Co-founder Sakari Manninen explains that this initiative allows fans to enjoy the excitement of college basketball in a relaxed setting, free from distractions. The promotion will be available until April 7, ensuring plenty of opportunities for participation.

The Finnish Long Drink, which debuted in 2018, has seen significant growth, aided by co-owner and actor Miles Teller's endorsement. This innovative approach not only highlights Finnish culture but also provides a novel alternative for sports fans looking to enhance their viewing experience. For more details, fans can visit thelongdrink. com/kalsarikannit to learn how to take advantage of this enticing offer.