Recruitment campaign for doctors, nurses launches in U.S.

British Columbia launched a recruitment campaign on June 2, 2025, to attract U. S. health-care professionals facing staffing shortages. The initiative targets regions in Washington, Oregon, and California, employing a mix of digital, audio, and print advertisements to reach approximately 80% of the health-care workforce in these states. Since its announcement in March 2025, nearly 1,600 individuals, including 704 doctors and 525 nurses, have shown interest in relocating.

The campaign highlights job opportunities in critical areas like cancer care and emergency departments, particularly in rural regions. Health professionals will have access to a comprehensive recruitment website offering personalized support for their move. Local governments, such as Colwood, are working with the Province to enhance community health services while providing attractive benefits to new hires. Dr. Muthanna Yacoub, a U.

S. doctor planning to practice in British Columbia, emphasized the advantages of working in a health-care system focused on patient care rather than financial barriers. This effort aims to strengthen the public health-care system in British Columbia amidst the ongoing chaos in the U. S. health sector.