Paddock Spirits Launches Ol Crimson Legendary Cocktail in Partnership with Cougar Collective and Ol Crimson Booster Club to Raise Funds for WSU NIL

Paddock Spirits launched the “Ol’ Crimson Legendary Cocktail” to support Washington State University’s Name, Image, and Likeness (NIL) initiatives. This partnership with Cougar Collective and Ol’ Crimson Booster Club aims to raise funds for student-athletes, highlighting the growing importance of NIL agreements in collegiate sports. Founded by WSU alumni, Paddock Spirits is recognized for its award-winning ready-to-drink cocktails, making this initiative particularly meaningful for the local community. The introduction of the cocktail is intended to foster school spirit and encourage community engagement. As NIL agreements become more significant in college athletics, this effort demonstrates how local businesses can contribute to student-athlete support.

Paddock Spirits emphasizes that they are proud to give back to their university and its athletes. The launch event will likely include promotional activities to drive sales and awareness. This initiative not only supports individual athletes but also strengthens the ties between the university and its alumni.