We partnered with AI-powered answer engine Perplexity here's why it matters for local news

The Times Record collaborates with AI-powered search engine Perplexity to integrate local journalism into AI responses. This partnership aims to provide users with accurate information about their communities based on credible local reporting. By licensing content, The Times Record champions local journalism and secures revenue to support its newsroom operations. This initiative emphasizes the significance of verified reporting in the AI knowledge ecosystem, ensuring that local voices are heard. Perplexity's new web browser, Comet, will feature content from The Times Record and other USA TODAY Network publications, enhancing the visibility of local stories.

The partnership reflects an evolving model for media collaboration with AI companies, focusing on fair compensation and attribution. Perplexity acknowledges the critical need for quality knowledge in today’s digital landscape. This collaboration underscores the essential role of local journalists in informing their communities.