F1RSTNB New look, same legacy for First National Bank, regional branches

First National Bank of Fort Smith has officially begun its rebranding initiative, transitioning to the name and logo F1RSTNB to unify its regional branches. The rollout commenced on June 16 and will be implemented gradually across all divisions, including Trust & Wealth Management and Mortgage. Bank leadership aims to enhance customer recognition and maintain brand consistency, vital for future growth. CEO Sam Sicard expressed his enthusiasm, calling the new branding "classy, strong, unique," while Rob Husong, president of First National Bank of NWA, noted its freshness and distinctiveness from competitors. Established in 1872, the bank is the oldest national bank in Arkansas, highlighting a rich heritage that the new branding seeks to honor.

The change not only impacts Fort Smith but also encompasses First National Bank of NWA, which operated under a separate name. This strategic move positions the bank to better serve its customers and adapt to future market demands. The phased rollout will ensure a smooth transition across all operations.