In Days Gone By Merchant giveaways and freebies, 1900-1920

This article investigates the early merchandising strategies of Edmonds, Washington, merchants from 1900 to 1920, focusing on the role of giveaways and freebies in customer retention. As Edmonds evolved into a third-class town with a small population, merchants had to devise innovative ways to attract and keep customers, primarily relying on local residents and visitors. Effective merchandising during this period involved careful product selection, competitive pricing, and engaging exterior displays that drew customers inside. Advertising was largely conducted through the local Edmonds-Tribune Review newspaper, making targeted ads crucial for merchants' success. The article highlights historical figures such as L.

C. Engel and the Schumachers, showcasing their promotional approaches through photographs of store exteriors and interiors. Freebies, particularly around holidays, played a significant role in fostering customer loyalty and enticing shoppers to return. By examining these early practices, the article emphasizes the relevance of historical merchandising strategies in understanding contemporary business practices. Ultimately, it provides valuable insights into how merchants navigated their challenges to build their brands in a simpler yet competitive market.