Former Iowa State football player introduces AI strength technology

Ben Durbin, a former Iowa State football player, introduced AI-driven strength measurement technology at the Iowa State Fair through his startup, True Force. The patented system measures an individual's strength capacity, seeking to enhance training accuracy for athletes and fitness enthusiasts. True Force has sold 27 units across ten states and two countries, showcasing its growing appeal. The technology, which includes a barbell with devices to measure force capacity, is currently displayed at the Varied Industries Building. Fair visitors can interact with the technology and learn about its potential applications in personal training.

Durbin's approach utilizes AI and algorithms for precise training recommendations, which may revolutionize workout strategies. This innovation highlights a shift in how strength training is measured and approached. As interest continues to grow, Durbin's technology may set new standards in fitness training.