High 5 Local teen's business plan scores high in international competition

Keith Joseph, a 17-year-old from Franklin, Massachusetts, excelled at the DECA International Career Development Conference, achieving first place in his district and state and ranking in the top ten internationally. His business proposal for a CosMc's restaurant, a new concept being piloted by McDonald's, showcased his entrepreneurial spirit and dedication. The proposal included a comprehensive 20-page document and a 15-minute oral presentation, detailing the restaurant's operations, marketing strategies, and financial projections. Joseph emphasized the unique offerings of CosMc's, positioning it as a competitor to Dunkin Donuts with a focus on innovative drinks. His boss, Richard Hogan, praised Joseph's effort, stating he sees potential in him as a future franchisee.

The support from Hogan and corporate executives helped Joseph refine his business plan, illustrating the value of mentorship in young entrepreneurs' journeys. Joseph's experience in DECA and his work at McDonald's have sparked his interest in combining culinary arts with business management. This achievement not only highlights Joseph's talents but also the importance of local business engagement in fostering youth development.