Canucks defend ticket price increase despite lacklustre regular season

The Vancouver Canucks announced a ticket price increase for the upcoming 2025-26 season, marking a controversial decision after eight playoff misses in ten years. General manager Jim Rutherford attributed the increase to rising salary cap figures and necessary investments in Rogers Arena, where renovations will replace old seats with new ones. The salary cap is set to rise to $95. 5 million next season, which Rutherford noted equates to approximately $130 million in Canadian dollars due to exchange rates. Fans have voiced their frustrations on social media, with some suggesting a boycott to express discontent.

Rutherford acknowledged the team's loyal fanbase but emphasized the financial pressures the organization faces. Despite these concerns, season ticket sales are nearly sold out, reflecting a strong interest in Canucks games. The team's performance and ongoing playoff drought continue to impact revenue, with estimates of $7. 5 to $8 million lost in profits per home game. Rutherford remains optimistic about future spending, noting that ownership plans to invest in team success.