Why Puppyland will pay nearly 4M after WA alleged illegal sales, advertising practices

Puppyland, a pet store based in Puyallup, Washington, is set to pay $3. 75 million to resolve a lawsuit initiated by the state Attorney General’s Office, which accused the store of failing to honor health guarantees and channeling customers into predatory loans. The consent decree requires Puppyland to implement substantial reforms, including transparent advertising of puppy prices and prohibiting false claims about breeding standards. Payments will be made in installments by June 30, 2026, accruing 12% annual interest until fully settled. Attorney General Nick Brown expressed concerns about Puppyland's exploitative practices, stating that the store took advantage of pet owners' love for animals.

Puppyland has publicly disagreed with the allegations but aims to focus on the welfare of its puppies and customer satisfaction moving forward. The lawsuit also highlighted Puppyland's use of non-disparagement clauses that restricted truthful online reviews, which are now prohibited. Following this case, Puppyland must adhere to both state and local regulations designed to protect consumers and animals. Customers whose puppies became ill within a year of purchase may have the opportunity to claim reimbursement for veterinary expenses.