Amazon Prime to air Rays, Lightning games
Amazon Prime Video has announced a multi-year agreement with Diamond Sports Group to broadcast games for the Tampa Bay Rays and Lightning, providing a significant boost to local sports viewership. Subscribers will now have the option to purchase access to regional sports network channels as an add-on, enhancing their viewing experience. In addition, FanDuel Sports Network will be broadcasting Rays and Lightning games for local cable customers, ensuring that fans have multiple avenues to catch the action. This partnership arrives as Diamond Sports Group faces bankruptcy restructuring, indicating the evolving dynamics of sports broadcasting in the digital age. The deal underscores the growing trend of streaming platforms seeking to capture the lucrative sports market by offering exclusive content.
Fans can look forward to a more comprehensive sports viewing experience, as the availability of these games on Amazon Prime Video broadens their options. With the rise of streaming services, traditional cable subscriptions may continue to face challenges in retaining audiences. Overall, this agreement marks a pivotal moment for both teams and their fans in Tampa Bay.