Two popular franchises expand to West St. Pete

St. Petersburg, FLLocal News

The West St. Petersburg area is gearing up for a boost in culinary offerings with the upcoming openings of Einstein Bros. Bagels and Rita’s Italian Ice along the vibrant 66th Street corridor. Einstein Bros. is taking over the space left by the shuttered Sub Zero Nitrogen Ice Cream shop at 2216 66th St.

N. , promising to serve its signature fresh bagels and coffee. Just across the street, Rita’s Italian Ice will occupy the location at 2141 66th St. N. , introducing its popular frozen treats to the neighborhood.

This expansion not only provides new dining options for residents but is also a sign of revitalization in an area that has experienced business turnover. Local officials and community members are hopeful that the new franchises will attract more visitors and improve economic activity in the region. The openings are part of a broader trend of franchise expansion in West St. Petersburg, indicating a growing confidence in the local market. As these establishments prepare for launch, they are expected to foster a sense of community and provide enjoyable experiences for families and individuals alike.

The anticipated success of Einstein Bros. and Rita’s aligns with the area's efforts to enhance its commercial landscape.

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