St. Pete, Asheville companies merge amid storms

In a significant move, Big Sea, a digital marketing agency in St. Petersburg, has merged with a philanthropically focused firm in Asheville amid the backdrop of Hurricanes Helene and Milton. The acquisition aims to bolster both companies' reach and resilience during these challenging times. Andi Graham, CEO of Big Sea, highlighted the importance of adaptability for businesses facing natural disasters, stating that the merger is intended to enhance their community involvement and service offerings. This strategic partnership is expected to leverage the strengths of both firms, allowing them to provide more comprehensive solutions to clients.

The merger also reflects a growing trend among businesses in the marketing sector to unite resources and expertise for greater impact. Additionally, Graham’s leadership will guide the newly formed entity as it navigates challenges and opportunities in the evolving marketplace. With a focus on community-oriented initiatives, this collaboration is poised to make a significant difference in both regions. Such mergers illustrate the power of resilience and collaboration in the face of adversity.