Corporate Fitness Works Acquired by HealthFitness

Corporate Fitness Works (CFW), a company located in St. Petersburg, has officially been acquired by HealthFitness, a subsidiary of Trustmark Benefits based in Illinois. This acquisition marks a significant consolidation in the corporate wellness sector, combining CFW’s established presence with HealthFitness's extensive resources and expertise. The merger is expected to enhance the delivery of comprehensive fitness, wellness, and injury prevention programs, reflecting an increasing focus on employee health in the corporate environment. CFW's CEO, Michael Vivio, who has a rich background in leadership from his time at Valpak Direct Marketing, is poised to guide the integration of both firms.

The acquisition aligns with industry trends that emphasize the importance of wellness programs for improving employee productivity and reducing healthcare costs. This strategic partnership is anticipated to positively impact the local economy by expanding employment opportunities and enhancing service offerings. As businesses increasingly recognize the value of investing in employee well-being, this merger places both companies at the forefront of an evolving market. The acquisition showcases a commitment to fostering healthier workplaces and improving overall corporate wellness initiatives.