Capitol Hill is dead The Rhino Room is selling couches
Couch has opened at 1535 11th Avenue in Capitol Hill, revitalizing the space once occupied by the Rhino Room, which closed six months ago after an 11-year run. Founder Ameer Radwan, with 17 years of experience in the Seattle custom furniture market, offers customers the opportunity to design sofas tailored to their specific needs. The new store's arrival follows a trend of retail change in Capitol Hill, where large chains have struggled, as seen with Joybird and others. The historic White Motor Company building, dating back to 1918, is undergoing renovations by property owner Legacy Commercial to attract new office tenants, yet many floors remain empty since The Stranger vacated in 2020. The neighborhood's transformation reflects a slow decline in traditional nightlife and retail, prompting the need for fresh businesses.
Couch's opening may indicate a positive shift for local commerce, coinciding with the future arrival of the World of Smoke & Vape chain. As Capitol Hill continues to evolve, the community watches closely for signs of revitalization. The custom furniture emphasis at Couch sets it apart in a competitive market.