Microsoft and Costco named among most trusted brands

The Axios Harris poll indicates that Microsoft and Costco rank among the top five most trusted brands, significantly outpacing Boeing and Amazon. This shift in consumer trust highlights a growing preference for tech and retail giants in the Seattle market. The survey reveals that Microsoft and Costco have effectively built strong reputations, influencing consumer perceptions positively. In contrast, Boeing's trust rating has declined, reflecting broader concerns about its operations and public image. The results suggest that consumers are increasingly valuing brand reliability and ethical practices in their purchasing decisions.

This trend could have implications for how local companies like Boeing engage with the community and address public concerns. As these brands continue to evolve, their ability to maintain or improve trust will be crucial for their market positioning. The findings serve as a reminder of the importance of consumer sentiment in shaping business strategies.