The King of Bitter, Rey Amargos sweet new E Pike shop brings 82 years of Mexican chocolate flavor to E Pike

Rey Amargo opened its first U. S. location in Capitol Hill, Seattle, bringing 82 years of Mexican chocolate tradition to the city. Carlos Rios, whose family established the brand in Mexico in 1939, manages the café, emphasizing traditional chocolate drinks and vegan options. The unique hot cocoa, made with water instead of milk, reflects authentic Mexican practices and has resonated with local customers.

Rios plans to expand the café chain throughout Seattle and potentially beyond due to the community's warm reception. He appreciates Seattle's open attitude towards diverse flavors and the support from local organizations, including the Mexican Consulate. The café's menu remains consistent with its Mexican roots, featuring handmade chocolates and drinks. Rios believes Seattle's cool weather is beneficial for both business and the chocolate's quality. The positive response from the community suggests a promising future for Rey Amargo in the region.