Seattle Storm tops the WNBA as most valuable franchise
The Seattle Storm has reached a significant milestone by being recognized as the most valuable franchise in the WNBA, valued at $151 million, a remarkable increase from its $10 million purchase price. Co-owner Ginny Gilder stated that this valuation represents a 'sea change' in the perception and valuation of women's sports, indicating potential for further investment. The team's move to Climate Pledge Arena has significantly boosted ticket sales, with a reported 94% revenue increase from 2021 to 2023. Additionally, a recent $200 million media rights deal with major networks is expected to enhance player salaries and league revenues. The addition of star player Caitlin Clark has also elevated the league's profile.
The Storm's success story highlights the increasing importance and visibility of women's sports, paving the way for future franchises.