A little bit of everything How Standard Goods grew from 10 years of retail on Capitol Hill

Standard Goods celebrates ten years of retail success on Capitol Hill, transitioning from an initially high-priced store to a beloved community fixture. Owner Jeff Gardner admits that his early pricing strategy failed to resonate with local clientele, prompting a necessary pivot towards more affordable offerings. The store now averages prices around $40, making it accessible to a wider audience, a shift Gardner notes has garnered positive customer feedback. Personal challenges, including a panic attack in 2016, led Gardner to seek therapy and implement stricter financial management practices. He emphasizes the weight of responsibility he feels towards his employees, many of whom depend on the business for health insurance and retirement benefits.

The resilience of independent retailers like Standard Goods highlights a broader trend of revitalization in Capitol Hill, with new businesses opening amidst the remnants of pandemic-related closures. Other local shops, including vintage retailers and a cannabis market, contribute to the neighborhood's diverse retail landscape. Gardner’s journey underscores the importance of adaptability and community support in small business success.