TREASUREs 'PLEASURE' album brings nostalgia and a fresh sound

TREASURE, a K-pop sensation under YG Entertainment, has released their latest mini-album titled "PLEASURE," just in time for the spring season. This album introduces a softer sound, led by the title track "YELLOW," aiming to melt the hearts of their fans as expressed by group member Doyoung. The album is a heartfelt tribute to their supporters, with member Junkyu highlighting its purpose as a "special album. " The music video for "YELLOW" has gained remarkable traction, amassing over 43 million views within two weeks of its launch, a feat achieved by only a handful of top K-pop groups. Alongside "YELLOW," the album features tracks like "LAST NIGHT," which set the stage for this new musical direction.

As they prepare for their first U. S. "SPECIAL MOMENT" Tour, TREASURE looks forward to connecting with fans in major cities like New York and Los Angeles. The group’s commitment to evolving their sound and style is evident, and they are eager to share this new chapter with their audience. With "PLEASURE," TREASURE is not just releasing music; they are building a deeper connection with their fans worldwide.