Hella Juneteenth draws thousands to OMCA for sold-out celebration of Black freedom

The Oakland Museum of California hosted the “Hella Juneteenth” festival, attracting over 3,000 attendees to celebrate Black freedom. Organizers, including Ryan Royster of Hella Creative, formed the festival in response to the racial reckoning following George Floyd's death, asserting that Juneteenth deserves recognition alongside other federal holidays. The day commemorates the end of slavery in the United States, following the announcement of freedom to enslaved Black people in Texas on June 19, 1865. Attendees Margaret Ellis and her granddaughter Keliss Bradley highlighted the critical need for education about Black history in today's climate, which they feel often ignores these narratives. L.

Autumn King, OMCA's senior director, emphasized that Juneteenth is an inclusive celebration integral to American culture, inviting all communities to participate. The festival fostered a sense of community, particularly among Afro-Latinos like Yeni Lucero and her daughter Amaya, who felt empowered by their shared heritage. The event not only celebrated Black joy and resilience but also aimed to bridge cultural divides and promote understanding among diverse groups. Attendees expressed hope that such celebrations would lead to greater awareness and appreciation of each other's experiences.