Why Green Apple Books in the Richmond has survived nearly 60 years

Green Apple Books, a San Francisco institution, has thrived for nearly six decades, adapting to challenges posed by online retail. Founded in 1967 by Richard Savoy, the bookstore has expanded from a small space to multiple locations, including a second outlet and an acquisition. Co-owner Pete Mulvihill emphasizes the store's role as a community hub, attracting customers who appreciate the tactile experience of browsing. An innovative owner-financed buyout plan enabled Mulvihill and his partners to take ownership in 2008, demonstrating effective succession planning. The store's charm, characterized by its eclectic selection and friendly staff, fosters customer loyalty.

Studies conducted by local college students identified enlightenment, community, beauty, and duty as key factors behind the store's success. The pandemic reinforced the importance of supporting independent businesses, as many customers recognized their unique value. Green Apple Books continues to thrive, with its survival attributed to a dedicated local customer base and a commitment to preserving the art of reading.