'Legacy business' Beck's Motor Lodge in SF's Castro welcoming guests for Pride 2025

Beck's Motor Lodge has been a staple of San Francisco's Castro District for 67 years, providing a welcoming environment for the LGBTQ+ community. Owner Brittney Beck underscores the importance of diversity, saying it adds excitement to the neighborhood. The lodge was founded in 1958 by her grandfather, Will "Bill" Beck, but it faced challenges when it was leased out during the 1980s. After taking ownership in 2010, Brittney revitalized the property, maintaining its iconic sign as a symbol of its legacy. In 2017, the San Francisco Small Business Commission designated it a "legacy business," recognizing its cultural significance.

As Pride 2025 approaches, Beck encourages people to stay at the lodge and celebrate the city's diversity. The family-run establishment has a long history of making guests feel comfortable and valued. Brittney Beck expresses her commitment to continuing the tradition of hospitality and inclusivity.