Iconic Fog City diner in SF permanently closes after 40 years on The Embarcadero

Fog City diner, a cherished part of San Francisco's dining heritage, closed permanently after 40 years of operation. The restaurant, which opened as "Fog City Diner" in 1985, announced its final service day on social media. It underwent a major redesign in 2013, modernizing its menu while preserving its iconic appeal. Fog City was featured in numerous Visa commercials and the 1993 comedy film "So I Married an Axe Murderer," solidifying its status in popular culture. The closure not only impacts its loyal customer base but also signifies the changing landscape of dining in the city.

Many residents viewed it as a landmark along The Embarcadero, contributing to the area's vibrant atmosphere. The loss of Fog City diner highlights the challenges faced by long-standing establishments in adapting to evolving culinary trends. Its absence will be felt by both locals and tourists who frequented the beloved eatery.