New data CA tourism plummeted in February and March, including sharp decline from Canada

California tourism experienced a notable decline in February and March, highlighted by a 15. 5% decrease in visitors from Canada. This downturn is attributed to a combination of factors, including a weak Canadian dollar, devastating wildfires in Los Angeles, and ongoing trade tariff tensions. Tourists at Fisherman's Wharf expressed their enjoyment of the area but raised concerns about high prices compared to their home countries. Recent data from Flight Centre Travel Group revealed a decrease in corporate bookings from Canada, though cancellations have lessened, indicating a potential recovery in April.

Travelers from Brazil and Switzerland shared their experiences, highlighting the cost of living in California. Despite initial hesitations, some Canadians still traveled to San Francisco, with hopes that the trend will improve. California's focus on regaining Canadian visitors remains critical for the tourism sector. The state aims to reverse the downward trend and restore its reputation as a travel destination.