Meet the man running Tilted Brim, the Tenderloins one-day-a-week clothing shop

Justin Bautista, owner of Tilted Brim, has become a staple in San Francisco's Tenderloin neighborhood, which he describes as a vibrant mosaic of cultures. His fashion boutique, characterized by its unique offerings and community spirit, has weathered significant challenges since the pandemic. On bustling evenings coinciding with the Tenderloin Art Walk, the shop attracts a diverse crowd, yet Bautista acknowledges the stark changes in foot traffic due to the rise of fentanyl and the pandemic's aftermath. Once thriving with young entrepreneurs, the area now sees many shops shuttered, leading him to scale back his own operations. Bautista's dedication to community shines through as he engages customers and adapts his business model, relying heavily on social media to draw in patrons.

The store's eclectic decor and welcoming atmosphere make it a refuge for locals. Bautista's journey, from aspiring sneaker shop owner to boutique operator, reflects the resilience required to navigate a shifting urban landscape. His story underscores the importance of community support in revitalizing local businesses amidst adversity.