Mayor Lurie Builds On Downtown Public Safety Progress With Safety Improvements Ahead of Busy Holiday Shopping Season

Mayor Daniel Lurie announced plans to double police presence in Union Square from November 29, 2025, to January 2, 2026, to ensure safety for holiday shoppers. Crime has dropped over 40% in the area, with car break-ins at a 22-year low, highlighting the city's improved safety. Lurie aims to build on the city's economic momentum as the holiday shopping season approaches. The SFPD will enhance its deployment efforts, reassuring families that Union Square is a secure destination. Interim SFPD Chief Paul Yep noted this season as an excellent opportunity for residents and visitors to shop and enjoy local businesses.

District Attorney Brooke Jenkins emphasized collaborative efforts with law enforcement to ensure public safety. The Union Square Alliance CEO celebrated the positive developments in safety and economic growth, welcoming visitors to the area. The initiative reflects a broader strategy to revitalize downtown San Francisco and support local businesses.