Value of Santa Cruz County's berry crops rises to 16, commodities report says - Local News Matters

Santa Cruz County's berry crops' value increased by 16%, reaching $446. 1 million last year, according to the Agricultural Commissioner’s Office. Strawberries remained the top crop, valued at about $218. 9 million, with production spread over 2,640 acres in 2024. Overall, the county's agricultural commodities rose by 13.

3%, totaling $741. 9 million. Berries accounted for 60% of this total, including strawberries, raspberries, and blackberries. The increase in strawberry production resulted from both expanded acreage and greater tons harvested, reflecting an 18% growth in gross production value. Factors influencing yield and value include weather conditions, available labor, and market dynamics.

Historical trends indicate that berry production has been a significant driver of the county's agricultural economy. This growth in the berry sector highlights the importance of sustainable agricultural practices to maintain productivity and economic viability.