Forget social justice Cost of living, housing now top concerns for young California voters

A recent poll conducted by Power California and Latino Decisions highlights that economic issues, particularly inflation and housing costs, are top priorities for young Californians heading into the 2026 midterm elections. The survey reveals that 80% of respondents feel their wages are not sufficient to cope with the rising cost of living, prompting many to consider second jobs or even relocating. Young Black and Latino populations report experiencing greater economic challenges, with many postponing bills or assuming caretaking responsibilities. Saa’un Bell, executive vice president of Power California, noted that these economic pressures motivate young voters to engage civically, overshadowing past focuses on social justice issues. The poll also indicates a shift in voting preferences, with young voters demonstrating varying levels of support for candidates like Kamala Harris and Donald Trump.

Notably, young Black men are increasingly registering as Republicans, challenging traditional voting alignments. The findings highlight the necessity for elected officials to address economic concerns that significantly impact young Californians' lives. Overall, the poll reveals a critical moment for political engagement among this demographic, emphasizing economic stability as a driving force.