SF Pride says 2026 event could look different amid financial shortfall

San Francisco Pride is confronting a financial crisis that could alter the 2026 celebration due to the loss of major sponsors and city funding. Executive Director Suzanne Ford noted that while attendance was strong, rising entertainment costs and disappointing alcohol sales complicate future planning. The city typically provides $150,000 in funding, but this contribution has been cut as leaders address a long-term budget shortfall. Supervisor Matt Dorsey stressed that Pride events are vital for the city's economy, generating significant tourism revenue and community engagement. He proposed charging fees for attendance as a potential solution to the funding issue.

Ford expressed her intention to keep as much of the event free as possible, maintaining its accessibility. She aims to find creative ways to support the event's free components, emphasizing the cultural significance of Pride in San Francisco. The ongoing financial struggles reflect broader challenges in city funding and resource allocation.