Jack Epstein has made 50K boxes at his Noe Valley chocolate shop

Chocolate Covered, located in Noe Valley, features 5,000 hand-crafted tin boxes depicting San Francisco's famous landmarks, managed by owner Jack Epstein. Epstein has created over 50,000 boxes since opening the shop in 2006, alongside his partner, Marilyn Sitkoff. The store offers a diverse selection of more than 1,100 chocolate bars from around the globe, including unique flavors like caramelized onion and white chocolate with egg yolk. Epstein employs a Keystone pricing model, recently raising prices due to tariffs on imported tins. Many customers return for specific items, while others explore new recommendations, contributing to the shop's vibrant atmosphere.

Epstein's business has grown each year, demonstrating resilience in the face of rising costs and cocoa shortages. The store not only serves as a chocolate destination but also reflects the local culture and community spirit. Epstein's innovative approach and dedication have ensured his shop remains a beloved fixture in Noe Valley.