From Labubus to Nintendo, San Francisco's Union Square cashing in on viral trends

San Francisco's Union Square is set to welcome a new Pop Mart store, marking a significant expansion for the Chinese retailer into the city's heart. The store will join a vibrant retail scene that includes a Nintendo store, which has seen long lines since its opening in May. Pop Mart's Labubus collectibles have gained viral fame, with some selling for hundreds of dollars online, contributing to the retailer's popularity. Marisa Rodriguez, CEO of the Union Square Alliance, highlighted the recent surge of trendy store openings as part of a strategy to revitalize the area. Rodney Fong, president of the San Francisco Chamber of Commerce, noted that the city's unique ability to evolve keeps it appealing to shoppers.

Many visitors now travel specifically to shop at these new stores, showcasing a renewed interest in the local economy. Rodriguez anticipates more exciting openings in the coming weeks, indicating a positive shift for San Francisco post-pandemic. The new Pop Mart store will be located on Powell Street.