Monterey County crop value rebounds to 4.99B, led by tech and strawberries

Monterey County's crop value hit $4. 99 billion in 2024, a notable 14. 7% increase from $4. 35 billion in 2023, driven by technological advancements and a historic $1 billion in strawberry sales. The 2024 Crop and Livestock Report, themed "Smart Agriculture: Growing the Seeds of Change," highlights the vital collaboration between farmers and tech companies.

Farmers have begun utilizing drones and autonomous tractors to enhance efficiency, as noted by Agricultural Commissioner Juan Hidalgo. However, rising labor and operational costs, coupled with challenges from immigration enforcement, continue to complicate the agricultural landscape. The report noted a decline in wine grape value, while leaf lettuce and broccoli remained strong commodities. The county's agriculture has seen consistent growth since 2019, except during the pandemic in 2020. Hidalgo emphasized the need for federal support to address the ongoing challenges faced by growers and workers.

This dual narrative of growth and struggle underscores the complexities within Monterey County's agricultural community.