San Antonios La Cantera Resort Spa to rebrand under Hilton flag
La Cantera Resort & Spa will officially rebrand under Hilton's Signia brand on October 2, ending its independent operation that began in 2016. Owned by Ohana Real Estate Investors, the resort has served as a beloved destination in the Texas Hill Country for over 20 years. General Manager Ben Turner highlighted the partnership's potential to combine the resort's rich heritage with Signia's hospitality, enhancing its reputation for sophisticated getaways and exceptional events. The property boasts 469 guest rooms, 34 boutique-style villas, and a Michelin-recognized restaurant, showcasing its upscale offerings. A recent $40 million renovation added to its appeal, including five pools, a kids camp, and miles of nature trails.
This rebranding marks a significant shift in the resort's strategy, aiming to attract a broader audience and elevate its market presence. The affiliation with a major hotel chain is expected to provide additional resources and marketing support. Overall, this change reflects a growing trend of independent resorts partnering with established brands for increased visibility and guest experience enhancement.