The 1 selling Halloween candy is Reese's, but that's not the case in Rhode Island

Instacart's recent analysis of Halloween candy sales reveals that Rhode Island favors sweet and sour candies over chocolate. As Halloween nears, shoppers in the Ocean State are gearing up for trick-or-treaters by purchasing a variety of treats. The grocery delivery service based its findings on total candy weight sold in October 2024. This trend contrasts with national data that shows chocolate, particularly Reese's, as the top choice. Local retailers could adapt their inventory based on these insights to better cater to consumer preferences.

The popularity of sweet and sour options indicates a shift in candy consumption patterns. This data may help inform marketing strategies for upcoming holidays. Understanding regional variations in candy preferences can enhance the shopping experience for residents.