Dirty soda trend hits Portland scene

Portland's Fizz N Sip opened in February 2025, bringing the dirty soda trend to the city, popularized by "The Secret Lives of Mormon Wives. " Owner Veronika Sakhashchik, inspired by the show's social media buzz, recognized a gap in Portland's food offerings. At her shop, patrons can select from various soda bases and nearly two dozen flavored syrups, along with toppings like marshmallow fluff and fruit purees. Sakhashchik sees dirty soda as an affordable indulgence, remarking, "Having a dirty soda is like a fun little treat that gets you through the week. " The concept, rooted in the Latter-day Saints community, has gained popularity across the Pacific Northwest, where variations have existed for years.

Sakhashchik's venture reflects a growing trend in which social media influences local food culture. She has garnered attention online and plans to open another location in Portland within a year. The dirty soda phenomenon illustrates a blend of cultural traditions and contemporary tastes.