The Sports Bra expands to four new cities, championing women's sports nationwide

The Sports Bra, known for exclusively showcasing women's sports, expands its reach by opening franchises in Boston, Indianapolis, St. Louis, and Las Vegas. Founder Jenny Nguyen remarked on the importance of creating inclusive spaces for fans of women's sports. The selected cities boast successful women's teams, such as the WNBA's Las Vegas Aces and the National Women's Soccer League's Boston Legacy FC. A report projects women's sports revenue to hit $2.

35 billion in 2024, marking a 300% growth since 2022. Media coverage of women's sports has also surged by 275% in the past five years, underlining the demand for such venues. Each franchise will prioritize local ownership, fostering community ties. Nguyen's initiative aims to not only celebrate women's athletic achievements but also to build a movement around inclusivity in sports. This expansion signals a pivotal moment in the evolution of sports bars and the support of women’s sports.