Bay Area shoppers expected to spend big on Mother's Day despite tariffs, economic uncertainty

Consumers anticipate spending $34. 1 billion on Mother's Day this year, a slight increase from 2024 but below the previous record of $35. 7 billion in 2023. The most popular gifts include flowers, with 74% of shoppers planning to buy them, followed by greeting cards at 73% and dinner or brunch at 61%. Local families, such as La Quisha Simm's, prioritize spending quality time with loved ones, highlighting the significance of creating cherished memories.

Geraldine Jackson expressed her joy in being surrounded by family, stating, "Oh, I love it. I love family. " Despite tariffs of 10% to 16% on imported flowers, business owner Raul Duenas reports that shoppers remain undeterred, continuing to purchase flowers for the holiday. The National Retail Federation estimates that average spending per person will reach $259, the second-highest total in nearly two decades. Families emphasize the need to be present for one another, especially in light of economic uncertainty.

This focus on family connection underscores the holiday's significance beyond material gifts.