Matcha, matcha everywhere Where to get your fix in the East Bay

Matcha's surge in popularity, with retail sales jumping 86% over the past three years, has sparked a global supply shortage, increasing prices for this prized tea. Local cafes in the East Bay face challenges in maintaining matcha supplies, with some like Oakland’s Tea on Piedmont posting online notices about depleted stock. Asha Tea House and Binge Coffee House exemplify how local businesses creatively adapt by offering diverse matcha drinks and desserts. Third Culture Bakery's staff traveled to Japan to secure their matcha supply, illustrating the competitive market. Despite sourcing difficulties, East Bay cafes remain committed to serving matcha in various forms, from ceremonial bowls to unique lattes.

De Matcha, for example, offers premium ceremonial-grade matcha alongside Japanese-inspired snacks. The vibrant matcha scene in the region reflects its growing significance in local culinary culture. This trend emphasizes the interplay between demand, creativity, and supply chain challenges in the food industry.