A food designed for astronauts now fuels first responders and new moms
Ryan Dowdy, previously responsible for NASA's food system for the International Space Station, developed READYBAR, a compact meal bar for first responders and busy individuals. He secured a USDA grant to launch his business, but faced setbacks when federal funding was paused. Dowdy reached out to NPR, which featured his story and increased demand for READYBAR. Initially reluctant to start a business, Dowdy's perspective shifted as he recognized the opportunity amid economic challenges. His background in food science, coupled with his NASA experience, informed his approach to creating a meal bar that is both nutritious and appealing.
The product is designed to avoid the pitfalls of previous astronaut food, which often lacked taste and presentation. Support from family, friends, and business advisors has been crucial in keeping his venture afloat. Dowdy's journey illustrates the challenges and rewards of entrepreneurship in uncertain times.