Minneapolis Mayor Jacob Freys strategy, and salesmanship, for a better downtown

Minneapolis Mayor Jacob Frey is working to revitalize downtown, currently experiencing a resurgence with 70% of pre-pandemic office occupancy. He envisions an entertainment-driven urban core, which could include a new NBA arena and a food market along the Mississippi River. Frey highlights the necessity of private sector collaboration and government backing to achieve these goals while addressing budgetary constraints from decreasing property values. He cites his past success in transforming large retail spaces to support local businesses as a model for future initiatives. The mayor recognizes that downtown must adapt to remain a central hub for both workers and residents, moving beyond the traditional 8-to-5 workday.

His vision includes a vibrant mix of entertainment, dining, and living spaces. Frey's efforts come as he campaigns for a third term amid critical urban planning decisions. Ultimately, he aims to ensure downtown Minneapolis remains a lively centerpiece of the region.