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East London bakery The Dusty Knuckle wins King's Award

London, UKLocal News

The Dusty Knuckle Bakery in London won a King's Award for Enterprise, recognizing its youth training program aimed at helping young people find stable careers. Program manager Charlie Atkinson states that giving young people hope for the future encourages them to invest in their present. The bakery serves 18 to 25-year-olds, with 69% of participants having a custodial sentence. Cyril Williams, a graduate, now works as a barista, illustrating the program's success in aiding reintegration into society. The bakery's training emphasizes communication, teamwork, and responsibility, resulting in 60% of graduates securing jobs or further education.

Max Tobias, the CEO, underscores the dedication of staff and trainees since the bakery's inception in 2014. The King's Awards celebrate the achievements of UK businesses across various categories, with 33 awards given to Greater London businesses this year. The Dusty Knuckle's recognition highlights the importance of social mobility and community support for marginalized youth.

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