Urgent winter clothing appeal for baby banks

Little Village, a charity supporting baby banks in London, urgently requests donations as supplies dwindle for families with young children facing financial hardships. A survey indicated that 81% of parents utilizing Little Village's services cannot afford winter essentials like warm coats and boots. CEO Sophie Livingstone emphasized the urgency of the appeal, stating that rising costs are robbing parents of sleep and peace of mind. In 2024, the charity distributed over 45,000 pairs of socks and thousands of coats and blankets, but demand continues to outstrip resources. Parents express significant anxiety regarding food and heating, with two-thirds worrying about basic necessities.

Christine Lampard, a TV presenter, has publicly supported the appeal, encouraging the donation of outgrown winter clothing. The charity's hubs are located in areas like Camden and Wandsworth, where local community professionals refer families in need. As winter approaches, the urgency of this appeal highlights the broader issue of financial strain on families in London.